A track record of success in management is no longer, strictly speaking, necessary. Iconic former players have always been fast-tracked into management, aided by a belief, one that can withstand even a flood of evidence, that their talent can be passed on, and also abetted by a knowledge among executives that appointing a club legend generates instant good will and - more precious still - patience among fans.īut perhaps the biggest shift is in what the superclubs regard as relevant prior experience. There is, too, a cynical calculation at play. Those searches are rooted in the widespread delusion that, at every club, there is some revolutionary genius lurking somewhere in the shadows, waiting for the chance to transform the game as we know it. One, of course, is the desire - shared by almost every major team - to find and nurture its own version of Pep Guardiola. Ole Gunnar Solskjaer is still clinging on, somehow, at Manchester United.Ī variety of factors have gone into that trend.
Frank Lampard lasted a little longer at Chelsea. He had never taken charge of an official game. Andrea Pirlo was appointed Juventus manager around three weeks after being given his first coaching role, in charge of the club’s under-23 side. Some of them have been successful: Zinedine Zidane, for example, won three Champions League titles in three years at Real Madrid, despite finding himself in his first coaching job.Īnd some of them have, well, turned out a little differently. Several of Europe’s most illustrious teams have, in recent years, appointed managers who made - by traditional metrics - little or no sense.
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