The era of physically buying music became the era of social media. However, the era of social media began to rise and people could now stream music without paying for it.
They began living lavish lifestyles and essentially became the hip-hop of rock n roll. A more detailed production meant expanding the budget, which wasn’t an issue since sales of physical copies of the music was high and due to the popularity of these beautiful video vixens, they were getting paid like artists. The production became more detail-oriented and music videos were more like mini movies.
Seeing women of color embracing and loving their bodies took the music industry by storm. They became the overall aesthetic for each music video and were just as popular as the artists themselves. Video vixens were not in the pages of Cosmo, they were women who embraced their body and curves with an irresistible attitude. (These models did not fit the societal definition of beauty. In these videos, beautiful women take the spotlight, radiating beauty and confidence, outshining the artists themselves. Let’s go down memory lane, to the early 2000’s, when networks like MTV, VH1 and BET were being watched to see the newest music video drop by the hottest artists like Jay-Z, Nelly and G-Unit.
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